Delivery rate
99%
Excellent on both accounts
GoHighLevel systems audit
Account clarity.Revenue restored.
A focused operational audit of Microdose Movement + Microdose.com, identifying what is working, what is silently off, and what to prioritize next.
Executive snapshot
Strong foundations. Unfinished systems.
The accounts are deliverable and structurally sound. The immediate risk comes from workflows drafted during the April 12 team transition and legacy infrastructure obscuring what is actually active.
Spam complaints
0%
Domain warmup configured correctly
Immediate effort
~1 hr
Seven actions scheduled this week
Dormant leads
4,188
Dripify leads awaiting a decision
Microdose Movement
Strong deliveryOpen rate28%
Click rate2%
Open rates are well above industry average for supplements/wellness. The main gaps are nurture enrollment, SMS registration, and draft lead follow-up.
Microdose.com
Stage 8 warmedOpen rate30%
Click rate1%
20,000 email/day capacity and fully compliant SMS. The immediate gaps are post-purchase silence, reply handling, and former team calendars.
Executive summary
This is a reactivation and cleanup project, not a rebuild.
Both GHL sub-accounts have solid infrastructure and strong email deliverability. The core issue across the board is not broken systems. It’s unfinished ones. On April 12, 2026, when the team transitioned, dozens of active workflows were bulk-set to Draft status. Since that date, key automations have been silently off.
Legacy calendars, workflows, pipelines, and funnels built for a 10-person team that no longer exists are also cluttering both accounts and making it harder to see what is actually running.
The good news
Nearly everything can be fixed by turning things back on and cleaning up what is no longer needed. Very little requires a rebuild from scratch.
What’s working well
- Email deliverability is excellent on both accounts. 99% delivery rate, 0% spam complaints. Domain warmup is correctly configured.
- Open rates are strong. Microdose Movement: 28%. Microdose.com: 30%. Both well above industry average for supplements/wellness.
- Microdose.com email domain is fully warmed. Stage 8, with 20,000 email/day capacity. Ready to scale.
- Microdose.com SMS is fully compliant. A2P 10DLC verified. The SMS reactivation sequence is legally sound and deliverable.
- SMS Reactivation is the most sophisticated workflow in the audit. Smart segmentation, time-windowed sending, drip mode rate limiting, a BOGO offer, and completion tagging. 331 people are mid-sequence and will complete it correctly.
- Meta Reactivation Q3 ran cleanly. 771 contacts completed a 3-step conditional sequence.
- Influencer pipeline is built and ready. WF-01 through WF-05 are published and connected to ShipStation. Waiting for first form submission.
- Microdose.com has active booking infrastructure. MCRDSE Founder Call, Chat With Kecho, Discover Your Perfect Blend, and 90-Day Coaching Package discovery calendars are all active.
Priority 01
Critical findings: fix this week
Five issues are causing active revenue loss or security risk right now. The fixes are direct and collectively require about one hour of hands-on work.
5Critical findings
~1 hrTotal immediate effort
Apr 12Shared transition date
Finding #1
Microdose.comWooCommerce Post-Purchase Workflows Are Off
Impact: Every customer who places a WooCommerce order since April 12 has received no automated follow-up, including no purchase confirmation or shipping notification from GHL.
Post Purchase Confirmation Flow: Draft, 593 historically enrolled, 0 currently activeWc Order Shipment Confirmation Workflow: Draft, 168 historically enrolled, 0 currently active
Both were last updated April 12 (team transition date) and bulk-drafted. Customers are completing purchases and hearing silence. Whatever confirmation exists is coming from WooCommerce’s native order email only, with no GHL-powered relationship touchpoint after purchase.
Fix
Open each workflow, review steps, publish both. ~15 minutes.
Finding #2
Microdose Movement592 Contacts Never Entered the Nurture Sequence
Impact: The entire warm audience from the Welcome Series has never received nurture content.
592 people completed the Welcome Series: Wandering Spore. The final step applies the tag
welcome-series-complete. The Movement Nurture Sequence is triggered by that exact tag. However, GHL only fires tag-based triggers for tags added after the workflow is published. The tag step was added July 9 during a bulk edit. All 592 historical completions were not retroactively triggered. Only 1 test contact is inside the nurture sequence.Fix
Contacts → filter by tag welcome-series-complete → bulk enroll into Movement Nurture Sequence. ~15 minutes.
Finding #3
Microdose MovementMicrodose Movement SMS Registration Failed
Impact: SMS messages sent from the Movement account are likely being filtered or silently blocked by major carriers (AT&T, T-Mobile, Verizon). Sends may appear successful in GHL but never reach recipients’ phones.
The phone number (+1 318-252-0555) is labeled “Kevin’s number”, referring to a former team member. The A2P 10DLC registration for this number is incomplete or failed. Without A2P registration, US carriers treat outbound messages as unregistered spam.
Fix
- Phone System → Trust Center → complete/resubmit A2P 10DLC registration
- Rename number from “Kevin’s number” to brand name
- Note: A2P approval takes 2–4 weeks once submitted, so start immediately.
Finding #4
Microdose.comNo Reply-to Address on Microdose.com Emails
Impact: When any customer replies to a product-side email, the reply has nowhere to go.
Microdose Movement has
support@mcrdse.com correctly set. The product account was missed entirely.Fix
Settings → Email Services → Reply & Forward Settings → add reply-to address. 2 minutes.
Finding #5
Microdose.comFormer Team Member Calendars Are Still Active
Impact: Security and brand risk. Former employees’ personal booking links may still be live. Customers could be booking appointments with people no longer on the team, and those individuals may still be receiving notifications.
- Sebastian colores’s Personal Calendar: Active, last updated Feb 9, 2026
- Peace Abel’s Personal Calendar: Active, last updated Apr 6, 2026 (6 days before team departure)
Fix
Deactivate or delete both calendars immediately. Also check for “sundar waranperumal’s Personal Cal...” in the Movement account. It was visible as Inactive but should be deleted entirely.
Priority 02
Medium priority: fix this month
Six operational gaps need attention within the month to protect list health, restore acquisition follow-up, and bring core revenue infrastructure back into view.
Finding #6
Microdose.comUnsubscribe/Bounce Workflow Is a Draft
Status: Draft, 157 enrolled, 0 active
Contacts who unsubscribe or bounce are not being properly processed. Over time this creates list hygiene risk and could affect deliverability.
Fix
Review suppression logic, publish.
Finding #7
Microdose MovementLead Magnet Follow-up Has No Follow-up
Status: Draft, 0 enrolled, created July 4, 2026
The field guide popup is collecting leads. Those leads receive nothing after subscribing. This workflow was built three weeks ago and left in Draft.
Fix
Review steps and email content, publish.
Finding #8
Microdose MovementInstagram Automations Are Off
Status: Guide Comment (18 total, Draft), Quiz Comment (5 total, Draft)
Both IG comment automation workflows exist and were built. They just need to be reviewed for current content relevance and published.
Fix
Review trigger conditions and content, publish both.
Finding #9
Microdose MovementSmartLeads → GHL Pipe Isn’t Firing
The GHL side of the SmartLeads integration is built: a booking workflow (Draft, 0 enrolled) and a Hot Cold Lead notification workflow (Published, 0 enrolled). Zero contacts flowing through means the issue is on the SmartLeads side. The webhook or integration trigger isn’t passing data to GHL.
Fix
In SmartLeads, verify the GHL webhook URL is correctly configured. Also publish the booking workflow so it can accept contacts when the pipe opens.
Finding #10
Microdose.comMain Product Pipeline Untouched for a Year
The MCRDSE pipeline (6 stages) hasn’t been updated since July 2025. It’s unclear how many contacts are sitting in stages with no active automation connected to them. The Influencer Program pipeline (9 stages) is active and recent. The same attention needs to go to the core customer pipeline.
Fix
Review contacts in each stage of the MCRDSE pipeline, confirm or build automation triggers for each stage transition.
Finding #11
BothAffiliate Manager Not Launched on Either Account
- Microdose Movement: Affiliate Manager completely unused (showing first-launch screen)
- Microdose.com: Dashboard accessed but 0 affiliates, 0 revenue, $0 generated
Kecho clearly has an active affiliate program intention. There is a dedicated Affiliate Recruiting & Lifecycle pipeline (8 stages, updated June 13), and the old team built 7 manual commission tracking workflows for individual affiliates. Manual commission tracking via workflows is fragile and hard to scale.
GHL’s native Affiliate Manager handles click tracking, commission calculation, and payout automation without any workflow maintenance. The infrastructure Kecho needs already exists in GHL. It just hasn’t been activated.
Note: GHL shows an “Import from First Promoter” prompt. It is worth confirming with Kecho whether he has existing affiliate data there that could be migrated.
Fix
Set up GHL Affiliate Manager on Microdose.com (the product account, where purchases happen). Create the first campaign. Migrate or archive the manual commission workflows.
Priority 03
Strategic decisions: build or archive
Five opportunities require a deliberate business decision or a focused new build. These come after immediate risk and operational cleanup.
Finding #12
Microdose.comNo Core Product Customer Lifecycle Exists
The
Core Lifecycle folder was created but is completely empty. Once a customer purchases from Microdose.com and receives a confirmation (after Finding #1 is fixed), there is nothing after that: no product education, check-in, re-order prompt, or upsell path.Recommendation
Build a minimum viable lifecycle sequence:
- Day 1–3: Product onboarding / how to use
- Day 7: Check-in + invite to Microdose Movement community
- Day 21–30: Re-order prompt or subscription offer
Finding #13
BothLegacy Infrastructure Needs Archiving Across Both Accounts
Movement: The entire mcrdse automation folder contains 20+ draft workflows built for the old 10-person coaching team. Commission tracking for 7 individuals, Pabbly Connect automations, and Smartlist campaigns were all created October to November 2025, drafted April 12, and have 0 enrolled. None are needed.
Calendars: Movement has 31 calendars total with only 1 active. The remaining 30 include Round Robin coaching package calendars built for team members who no longer exist. Microdose.com has 27 calendars with similar clutter.
Funnels: Both accounts have identical sets of dormant GHL funnels (MCRDSE Chocolate Sales Page, Sales Page, Skin Care Sales, Test Product, We’re Back Direct Mailer) all untouched since 2025. The business runs on external websites (mcrdsemovement.com and mcrdse.com via WooCommerce). These GHL funnels are not in active use.
Recommendation
Archive the legacy automation folder, delete or deactivate unused calendars, and assess whether any GHL funnels should be repurposed for campaigns or retired.
Finding #14
Microdose Movement4,188 Dormant Dripify Leads Need a Decision
4,188 LinkedIn leads imported via Dripify are sitting in a draft workflow with no active processing.
- Re-engage: Segment by recency and warmth, run a re-permission campaign for the top tier
- Suppress: If the LinkedIn campaign is no longer active, suppress the entire list
- Clean: Use a re-permission approach. Anyone who doesn’t respond within 30 days gets suppressed
Recommendation
Don’t blast all 4,188. Start with a re-permission approach on the most recent 500–1,000 imports.
Finding #15
BothClick Rate Gap Across Both Accounts
| Account | Open rate | Click rate |
|---|---|---|
| Microdose Movement | 28% | 2% |
| Microdose.com | 30% | 1% |
Emails are resonating at the subject line level but not converting to action. A 30% open rate with 1% clicks means 29 out of every 30 openers read and do nothing. Common causes: multiple CTAs diluting intent, CTAs buried below the fold, links pointing to homepage instead of product pages, or email content not matching the CTA’s offer.
Recommendation
Pull the top 3 highest-volume emails from each account. Review CTA placement, copy, and destination URL. A/B test one revised version. Moving from 1–2% to 3–4% clicks on the existing list represents meaningful revenue without adding a single new subscriber.
Implementation roadmap
Priority action plan
A sequenced path from immediate revenue and security fixes to a cleaner, more productive GHL operating system.
This week
~1 hour total · restore core function and remove immediate risk
| # | Action | Account | Time |
|---|---|---|---|
| 1 | Publish Post Purchase Confirmation Flow | Microdose.com | 5 min |
| 2 | Publish Wc Order Shipment Confirmation Workflow | Microdose.com | 5 min |
| 3 | Bulk enroll welcome-series-complete contacts into Movement Nurture Sequence | Microdose Movement | 15 min |
| 4 | Add reply-to address (support@mcrdse.com) in Microdose.com email settings | Microdose.com | 2 min |
| 5 | Deactivate/delete Sebastian colores’s and Peace Abel’s personal calendars | Microdose.com | 5 min |
| 6 | Submit/resubmit A2P 10DLC registration for Microdose Movement | Microdose Movement | 15 min |
| 7 | Rename Movement phone number from “Kevin’s number” to brand name | Microdose Movement | 2 min |
This month
Operational cleanup, acquisition repair, and platform activation
| # | Action | Account | Time |
|---|---|---|---|
| 8 | Review and publish Unsubscribe/Bounce workflow | Microdose.com | 20 min |
| 9 | Review and publish Lead Magnet Follow-up | Microdose Movement | 20 min |
| 10 | Review and publish IG Comment automations (Guide + Quiz) | Microdose Movement | 30 min |
| 11 | Investigate SmartLeads webhook configuration | Microdose Movement | 45 min |
| 12 | Archive legacy mcrdse automation folder | Microdose Movement | 10 min |
| 13 | Set up GHL Affiliate Manager on Microdose.com | Microdose.com | 60 min |
| 14 | Review and clean up inactive calendars on both accounts | Both | 30 min |
| 15 | Review MCRDSE pipeline contacts and stage assignments | Microdose.com | 30 min |
Strategic builds: prioritize in order
Sequence new work only after immediate systems are restored
- Core Lifecycle sequence: Post-purchase customer journey on Microdose.com (education → check-in → re-order)
- CTA audit: Pull top emails, review and A/B test CTAs on both accounts
- Affiliate Manager launch: Build out campaign, onboard first affiliates, retire manual commission workflows
- Dripify list decision: Segment and re-permission or suppress
- SmartLeads full activation: Once webhook is fixed, the outreach pipeline is ready to run
Scope boundary
What this audit did not cover
The following items require separate access or a follow-up session.
Pabbly Connect integrations and trigger status (requires Pabbly login)
Individual funnel page conversion rates and analytics
Blog and website performance on mcrdsemovement.com and mcrdse.com
WooCommerce order data and product performance
Proposal + next steps
A focused build, not a start-over.
Custom Leads Amplified Build for Microdose Movement + Microdose.com.
After a full review of both GHL sub-accounts, the picture is clear: you have more infrastructure than most businesses at your stage. The problem is not what was built. Most of it stopped running on April 12 when the team transitioned. Since that day, your post-purchase confirmation has been off, 592 warm leads have been sitting uncontacted, and your Movement nurture sequence has been running for one test contact.
The systems built for a 10-person coaching operation are also still taking up space across both accounts: legacy calendars, dormant workflows, and commission tracking for people who are no longer there. That clutter makes the backend feel more broken than it actually is. The foundation is solid. What is needed now is a focused rebuild, not starting over.
Recommended path
Custom Leads Amplified Build
Dual-Account Leads Amplified: Marketing, Sales + Fulfillment System Build. The work connects marketing, sales, and fulfillment across both GHL accounts so leads can move into customers and customers can move into repeat buyers.
Ongoing Sustain
Once the systems are built and running, ongoing support covers:
- Monthly performance reporting across email analytics, workflow health, and pipeline movement
- Campaign management for new email/SMS sequences, seasonal promotions, and launch support
- Affiliate program management, including new-affiliate onboarding, performance tracking, and optimization
- Ongoing workflow builds as the business grows
- Quarterly account audits to catch gaps before they compound
Week 1 critical fixes: early stabilization within Phase 1
These fixes open the first 30-day Marketing System phase. They are included in the full Custom Leads Amplified Build and are not a separate package.
- Publish WooCommerce Post-Purchase and Shipment Confirmation workflows
- Bulk enroll 592 completed Welcome Series contacts into the nurture sequence
- Fix the Microdose.com reply-to email address
- Deactivate former team member calendars (security issue)
- Rename and resubmit A2P 10DLC registration for Movement SMS
- Publish the Lead Magnet follow-up sequence
Marketing System
- IG comment automations live (Guide + Quiz) on Microdose Movement
- SmartLeads → GHL integration activated and tested
- Dripify contact strategy: segment, re-permission, suppress, or re-engage
- Email CTA audit and optimization across both accounts, including subject-line testing, CTA placement, and link destinations
- Movement → Microdose.com conversion bridge from warm educational lead to product customer
Sales System
- MCRDSE pipeline refresh: stage review, contact audit, and automation triggers per stage
- Booking flow optimization: legacy calendar cleanup and confirmation that active booking flows connect to intake workflows
- Movement nurture performance check with 592 contacts, optimized based on early data
Fulfillment System
- Core Lifecycle on Microdose.com: product onboarding → Day 7 check-in → Day 21 re-order/subscription prompt
- GHL Affiliate Manager launch: campaign setup, affiliate onboarding, commission structure, and retirement of manual workflows
- Influencer program activation: first form submissions flowing through WF-01 → WF-05 → ShipStation pipeline
Investment
One connected build across both GHL accounts.
The recommended engagement covers the complete marketing, sales, and fulfillment system scope across Microdose Movement and Microdose.com over 90 days.
Custom Leads Amplified Build
Dual-Account Leads Amplified: Marketing, Sales + Fulfillment System Build
$15,000
- Marketing System across both GHL accounts
- Sales System across both GHL accounts
- Fulfillment System across both GHL accounts
- Week 1 critical fixes included as early Phase 1 stabilization
- Three consecutive 30-day phases
Scope: Marketing, sales, and fulfillment systems across both GHL accounts, delivered as one connected 90-day build.
Delivery structure: Days 1 to 30: Marketing System. Days 31 to 60: Sales System. Days 61 to 90: Fulfillment System.
Audit credit: Your $250 audit investment is credited toward the Custom Leads Amplified Build when you move forward.
$1,500/month
Optional month-to-month support after the 90-day build. Ongoing Sustain covers both GHL accounts, including performance monitoring, campaign support, workflow maintenance, reporting, and continued optimization.
Delivery timeline
90 days, delivered in three focused 30-day phases.
Week 1 critical fixes provide early stabilization inside Phase 1. They are part of the complete build, not a separate lower-cost package.
- Days 1–30Phase 1: Marketing SystemKickoff, Week 1 critical fixes, acquisition connections, nurture activation, and marketing system optimization across both accounts.
- Days 31–60Phase 2: Sales SystemPipeline, booking, lead follow-up, and sales automation improvements across both accounts.
- Days 61–90Phase 3: Fulfillment SystemCustomer lifecycle, affiliate and influencer operations, testing, and final system optimization across both accounts.
- After day 90Optional Ongoing Sustain$1,500 per month for continued support across both GHL accounts.
What the engagement covers
- Full access management across both GHL sub-accounts
- All workflow builds, edits, and testing
- Email copywriting for new sequences, including Core Lifecycle and re-engagement campaigns
- Analytics setup and monthly reporting
- Direct communication via Slack, with a 24–48 hour response time on business days
- This audit microsite will serve as your reference document for the project scope, priorities, and recommended build path.
Scope boundaries
- Ad spend or paid media management
- Website development on mcrdsemovement.com or mcrdse.com
- Pabbly Connect configuration (requires separate Pabbly access)
- Copywriting for existing emails not part of a new sequence build
- Social media content creation
Why this works
The audit is complete. The game plan is ready.
You have built something real: two active brands, a growing community, a product with genuine demand, and an affiliate and influencer program ready to scale. RoyalT Studio has already been inside the backend, knows exactly what is there, and can execute without a learning curve. We are not starting from scratch. We are finishing what is already there.
Next step: Onboarding Intake Form
Email or text Taylor back with any questions. When you are ready to start, let her know and she will send the onboarding intake form and starting documents.
Email Taylortaylorjean@royaltmc.com · This proposal is valid for 14 days from July 23, 2026.